- Continuous Engagement with the movie-goers.
- Brand Building through 18 movies.
- Nurturing the customers.
Had they made a big team up movie where they introduced half of the superheroes for the first time, they would have probably messed it up (read: Justice League). They took their sweet time and ensured that the movie goers knew where all this was leading up to mistress 9 costume.
The villain Thanos was first introduced in A1, then shown in GOTG1 and then in A:AOU end credits young justice cheshire cosplay. All other heroes, and I mean ……..all superheroes……. had previously appeared in one or more movies. What we got were well fleshed out characters. Hell they were doing One-Shots in between movies during Phase 1 and Phase 2 and some during Phase 3 as well.
In addition to all this they had prequel comics and TV shows to further engage with the kids and the TV audience by name dropping, filling the voids and what not. I mean this movie was 10 years in the making!!
A broader and deeper question could be what did the Marvel Studios do compared to other studios to build such a strong brand: some 20 years ago I remember being the only kid in my class reading Marvel comics, now everyone and their uncle have discussions on whether the Hulk is stronger than Heimdall or not. How did things change so deeply? The answer to this question is the indirect answer to your own, I suspect young justice cheshire costume.
That’s gargantuan.
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